About Us

SAFA Soft

Founded in 2008, Safa Soft is a pioneering force in the digital transformation of the travel and tourism industry. We specialize in delivering purpose-built, scalable technology solutions that empower both government institutions and private enterprises. With a footprint across 30+ countries and millions of journeys enabled, Safa Soft is recognized for redefining how the Islamic travel experience is managed and enhanced.

At the heart of our success lies our leadership in Hajj & Umra and travel automation. From visa issuance and regulatory compliance to real-time pilgrim services, our end-to-end platforms enable ministries, tourism boards, and licensed operators to deliver reliable, secure, and people-centric services.

Safa Soft stands for innovation with purpose, partnerships built on trust, and technology that transforms.

Our Vision

To be the world’s most trusted tech provider in tourism and Umrah ecosystems, setting new standards in service delivery, integration and decision making through multilingual, intelligent technological solutions.

Our Mission

To transform the global tourism experience by providing tourism companies and governments with smart digital solutions that simplify operations, ensure compliance and enrich every journey from the moment of planning to the final destination.

Our Value

Smarter operations and technology in travel and Umrah management with intuitive digital platforms that reduce errors, save time, and give you complete control.

Our Facts

Facts and Figures

+15M

Travelers facilitated through SAFA systems

200+

Booking engines developed for tourism companies

32+

Countries of operation

5500+

Companies in SAFA's global client network'

6+

Official platforms rely on SAFA systems to manage travel and tourism operations

Our Strength

What We Deliver

Smart Technology Solutions

We deliver cutting-edge digital platforms for B2B and B2G, designed to boost efficiency, spark innovation, and drive scalable growth.

Strategic Consulting Services

We help governments boost efficiency, improve user experience, and use data insights through tailored digital solutions.

Travel and Tourism Solutions

Tailored digital solutions for Hajj, Umrah, and leisure travel agencies delivering exceptional experiences & meeting diverse client needs.

Innovation That Drives Growth

SAFA Journey Highlights

Start

2008

Started our journey with smart digital solutions for Hajj, Umrah, and travel.

2009

Launched our first
e-system for travel and
tourism management.

2010

Partnered with Umrah
providers to launch Safa Qudwa,
powering agent operations

2011

Digitized national Hajj and
Umrah services for the
Government of Sudan

2012

Introduced Safa Ops
for seamless operations
management

2013

Expanded regionally with
group booking systems in
Cairo and Algeria

2014

Built Hajj quota management
systems for Egypt and Sudan
governments

2015

Developed a comprehensive
Hajj operations management system
for the Jordanian government

2016

Launched our integrated B2B2C
platform in Indonesia bridging
travel agents & customers

2017

Deployed an e-verification & monitoring
platform for tourism companies,
supporting TSA and the Ministry of
Tourism & National Heritage.

2018

Chosen to implement tourism service
platforms under Bahrain’s Vision 2030.
Also developed digital systems for
managing ferry ticket bookings

2019

Partnered in the development of
Egypt’s Umrah portal in collaboration
with the Chamber of Travel and
Tourism Companies

2020

Launched Safa’s online events &
e-learning platform supporting distance
education and virtual conferencing

2021

Co-developed Safa Digital Care,
a medical care platform deployed
across several countries

2022

Developed the first Arabic language
smartwatch designed to support pilgrims
and group supervisors during Hajj and
Umrah journeys

2023

Rolled out Safa’s cloud based SaaS
product suite, delivering scalable travel
and Umrah tech solutions

2024

Chosen as the exclusive technology
partner for the Umrah & Ziyara
International Forum.

2025

Recognized as a strategic partner at
the highest level for the Umrah &
Ziyara International Forum.

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